SalesScore

Hunting and gathering has been a primitive mindset for decades. The idea of “the Hunter” doesn’t change no matter what era we find ourselves in. In today’s sales world, increasing sales and profitability is the job of every sales professional. Yet, “Hunter” sales professionals typically look for their sale increases from transactions with new customers. They likely are successful cold-callers who work hard at finding sparks of interest in their offerings that they then develop through their sales funnels to reach a successful close. They uncover prospects who have a need for their product or service and are willing and able to make a purchase now.

Sales “hunters” often concentrate their efforts on meeting the lowest common denominator with their prospects. Hunters often focus on buyers that are looking for the most expeditious, least painful transaction they can arrange. They accomplish this by limiting the scope of the purchase to solutions or products that meet predetermined specifications or features. The “hunter’s” hope is for the product to deliver benefits limited in scope to a very narrowly framed need, problem or issue.